Fukushima Prefecture’s Aizu region is famous for its sake. The Lords of Aizu clan promoted sake brewing during severe famine in the late 18th century as a way to stimulate the local economy. This tradition and brewing skill have been passed down from generation to generation making the region one of the most-important producers of sake in the country. At Yamatogawa Shuzo and Tsurunoe Shuzo, two of Aizu’s prestigious brewers, visitors can see the superb expertise first-hand and sample the sake rich in tradition.