(© 2026 SANRIO CO., LTD.)
If you are a fan of Hello Kitty, My Melody or other Sanrio characters, then head to Yokohama’s Minatomirai District in June for Sanrio Fes 2026.
Although the festival doesn’t kick off till June 12, trains running along the Minatomirai line are decorated with Sanrio characters. Yes, it’s a great photo op! And beginning June 12, the intercoms at Minatomirai Station will have the voices of Sanrio character’s welcome visitors.
The event promoter promises the Minatomirai District will be turned into a “Sanrio character town,” offering an immersive themed experience.
(© 2026 SANRIO CO., LTD.)
(© 2026 SANRIO CO., LTD.)
Although tickets for the June 27-28 Sanrio Fes main event at Pacifico Yokohama are sold out, you can still enjoy some events with Sanrio characters around Minatomirai Station until July 3, including a special “Sanrio Kids Festival” that will be held simultaneously with the main event at a dedicated kids’ area for children of elementary‑school age and younger.
In the Landmark Plaza, you can see a five-meter tall Pompompurin balloon display (June 12-28), while escalators and Sanrio shop in Tokyu Square will be decorated in Sanrio colors (June 12-20) and pop-up stores featuring special merch and food sales will be aplenty. And a special stamp rally will also be held during those dates, allowing you to immerse in the Sanrio world with a lot of photogenic objects.
Pompompurin balloon display in the Landmark Plaza. (© 2026 SANRIO CO., LTD.)
So, check the events and locations through the official website and head out to Yokohama’s Minatomirai District to mingle with cheerful Sanrio characters!
