23rd July, 2026 – MSC Cruises has been recognized as a leading cruise line and received the “Asia Best Cruise Line Award” alongside this honor. This marks the company’s third award received at the Asia Cruise Forum Jeju.

The forum is one of the largest international cruise industry events in Asia, bringing together cruise lines, port authorities, government agencies, and tourism stakeholders to discuss the sustainable growth and future development of the Asian cruise market.

This recognition reflects its overall contribution to driving the recovery and growth of the Asian cruise market, supported by its expanded operations in Japan, China, and South Korea and its year-round cruise offerings of MSC Bellissima.

New Directions for the Asian Market Highlighted in the Keynote Address

At the forum, Oliviero Morelli, President of Cruise Division of MSC Group for Japan, South-Korea, and Southeast Asia, also delivered a keynote address outlining his vision for the future of the Asian cruise market.

He emphasized the significant economic impact of cruise tourism, noting its role in supporting local economies through passenger spending and job creation at port destinations.

MSC Bellissima’s Contribution to the Asian Cruise Market

MSC Bellissima has established itself as a symbolic driver of growth in the Asian cruise market, steadily building a strong track record in the region.

Through its operations, including cruises departing from Naha, Okinawa, the ship attracts a large number of visitors to regional destinations, generating substantial economic impact through shore excursions and crew activities.

Beyond transportation, MSC Bellissima plays a broader role by:

• stimulating local economies

• strengthening port cities as international tourism hubs

• fostering travel flows within Asia

These contributions position the ship as a key driver supporting the continued growth of the Asian cruise market.