Does Coke’s new seasonal flavor in Japan fizz, or fall flat?

Japan’s food and beverage industry boasts many seasonal, novelty flavors, whether it’s a cherry pie-flavored drink from Starbucks or chocolate fries from McDonalds, and some can be better than others.

The current fad is strawberry Coca-Cola. This seasonal flavor has an unclear end date, but likely won’t be on shelves for long.

This “world’s first,” according to a Coca-Cola Co. press release, is targeted at teens and women in their 20s and 30s or anyone who can’t drink normal Coke.

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