Senmon-tastic

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Salt of the earth—saline seasonings from around the world at Masuya
Salt of the earth—saline seasonings from around the world at Masuya

Senmon-tastic

by: . | .
Metropolis Magazine | .
published: June 09, 2014

While most industrialized countries have been taken over by mega stores, limited real estate and adventurous consumers are moving Japan in the opposite direction. Senmonten—shops and restaurants based around a single concept—are happy to do one thing and do it well. We take a look at a few.

Not so long ago it was difficult to find anything other than run of the mill table salt in Japan, but now home chefs have a whole arsenal at their disposal. At the forefront is Masuya (1-7-3 Azabu-Juban, Minato-ku. Tel: 03-6447-4150), which stocks a dizzying selection of the culinary mineral, from Okinawan sun-dried sea salt to smoked varieties from Cyprus. Information cards show at a glance the country of origin, whether it comes from rock, sea or lake and the coarseness of each product. They even have a “salt sommelier.” There is a tasting bar if you want to try before you buy. Of course, the shop also offers shakers and mills, but it also has salt-based “sweets,” soft-serve ice cream and inedible varieties for the bath.

See more senmonten in the Restaurant section.

Metropolis Magazine website

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