gamifies shopping by matching retailers with valuable consumers

News gamifies shopping by matching retailers with valuable consumers

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published: September 19, 2014

MCLEAN, Va.--(BUSINESS WIRE)--Digital identity solution provider today unveiled its new retail rewards marketplace, which helps retail brands hyper-target valuable influencers and consumer segments with exclusive offers that are protected from fraud. The new product extends’s coverage from niche affinity groups like the military and students to all consumers.’s Marketplace effectively turns shopping into a game, rewarding consumers with increased cash back and special coupons if they fall into a customer segment deemed to be particularly valuable to’s retail partners.

Building on’s award-winning eligibility verification platform for affinity groups such as veteran, military, teacher, student and first responder communities,’s Marketplace improves a retailer’s ability to acquire new customers in a more personal way.’s gamification strategy provides influential shoppers and affinity group members with strong incentives to become brand evangelists by creating an emotional connection between the brand and consumer. Given the tightly knit social connections that underpin affinity groups, this strategy drives valuable word of mouth business offline and online as affinity group members discuss the brand’s promotion. Additionally,’s Marketplace makes it extraordinarily easy for membership groups, credit unions, employers and other groups of consumers to connect to’s platform in order to enable their members to receive special rewards from retailers.

As a part of its gamification strategy, offers four cash back reward levels for shoppers: Basic, Preferred, Premium and VIP. As consumers personalize their account with additional information, verify their affinity group affiliation, respond to surveys, connect to their Facebook account and take game actions each week, they collect points to advance and unlock additional cash back rewards.’s gaming logic rewards consumers for returning to the site, engaging socially, and making repeat purchases from retail partners.

“’s Marketplace amplifies the successful marketing programs has created with leading brands like Under Armour and over the last two years,” said CEO Blake Hall. “By leveraging game mechanics along with our unique affinity group verification capabilities, we are empowering all consumers to get the best offers and cash back possible while they shop and enabling retailers to hyper-target specific consumer segments with exclusive promotions that are protected from fraud.”

While is expanding its consumer reach with its new marketplace, the company’s promise to consumers remains the same: will continue to guard its members’ data with bank-grade security and members always remain in control of their information. Exclusive retailer promotions offered through will continue to remain protected from user fraud. is already working with over 500 Marketplace retailers and advertisers, including: Under Armour, Dell, Target, Macy’s, Priceline, Groupon, Wayfair, Marriott, Nordstrom, Columbia, Newegg, Best Buy, Overstock, Jockey, AutoZone, Home Depot, Bloomingdale’s, Blue Nile, Cole Haan, Carter’s, Expedia, Gamestop, Gilt Groupe, GNC, Hertz, Orbitz, KitchenAid, Lego, Ann Taylor, Sephora, Petco, Staples, TOMS, The Limited, Ulta, Walgreens, Walmart and many other leading brands. Retailers interested in partnering with can visit: and read the Under Armour case study.

Shoppers can access offers by registering for free at: New users will receive VIP rewards for up to 30 days upon registration.


Veteran-founded and led, is the first digital identity network that allows consumers to prove who they are online while controlling how their information is shared with brands. For participating organizations, acts as a trusted intermediary, capable of verifying consumer identity and group affiliations in real-time. This allows brands to ensure a consistent customer experience across offline and online channels while reducing costs, fraud and security risks associated with manual verification. has partnered with leading brands, including Under Armour,, Uber, Jockey and dozens more across a wide spectrum of retail categories.’s plug-in technology works with the leading ecommerce platforms, including Magento, Demandware and Spree. For more information, visit, Facebook or Twitter.

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